As a reseller, you sell hosting packages under your own brand name. You set up different packages with any title (such as Basic, Advanced, etc.). You specify the features (space, bandwidth, etc.) of each package and set a price for each one. Then, you sell the packages to your own client base.
All that you will pay to us is the monthly fee for your own reseller plan. You will be charging your clients for the packages you resell to them, you may charge any price you want. This allows you to have the look and feel of your own hosting company.